The Pittsburgh-based Steelers Shop has launched a new fashion line, a redesigned website and a lot more fun for Pittsburgh Steelers Professional Club to connect with their fans. The new fashion line comprises jerseys, gold T-shirts, on field training caps, epic shorts and jewelry among other products.
The new director of Steelers Shop, Susan McGalla unveiled the new fashion lines saying that even though they didn’t know the number of points that Pittsburgh would score in their Sunday home game, the team had already scored points with fans who wanted their outfits to suit their own style.
The new fashion line has captured the whole aspect of sports that goes in the street. T-shirts have been designed with thumbholes which girls are ever looking for while Pandora Jewelries have Steelers color charms and bug labels such as Victoria Secrets, Tommy Bahama and Nike Golf.
Susan McGalla came up with this new design after obtaining hundreds of letters from fans telling her that they wanted to wear what Hoodie Ben had won during and after the game. Women, on the other hand, enquired for outfits that would fit their figures and look feminine while some men thought of something they could wear to work.
Therefore, Susan McGalla design innovative fashion products that revolved around their needs bringing them closer as part of the team in more lively ways.
About Susan McGalla
Susan McGalla is an America Businesswoman, the Director of Strategic Planning and Growth at Steelers Shop and the Executive Consultant from Pittsburgh, Pennsylvania. He is the former CEO of Wet Seal Inc., and the former President of American Eagles Outfitters Inc.
McGalla’s career began at Joseph Horne Company in 1986, where he held managerial and marketing positions. Susan McGalla was later employed at American Eagle Outfitters in the same year serving as the divisional merchandising buyer for women apparels. After working for a couple of years at the company, she was appointed the company’s Chief Merchandising Officer. He left American Eagle Inc. in 2009, choosing to be a consultant in finance and retail investment firms. Source: http://bitsylink.com/2015/09/25/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/